We were hired to rebrand a food truck catering company, Food With Purpose. The owner, Paige Nathan, wanted to change the name and was looking for an updated, new look and feel for Simply Food Trucks.
We first began working on different brand boards to start the creative process. Once Paige decided on the color pallet and typography for her new brand, we went to work on the logo, marketing material, and a brand new website.
It was important to Paige that her site be an active site that she could take inquiries as well as working well with Google searches. We researched key words for an effective SEO strategy and decided to keep the site updated regularly by including a blog on the site.
Through her website we are also able to send out by-weekly emails to her subscriber list that has been collected through a subscription button on the site as well as through additional marketing sources.
The consistent look of the brand in conjunction with the regularly updating of the website and social media, along with branded marketing material; has been a vital aspect in seeing Simply Food Trucks grow.